Technical Business Enablement

"When brilliant developers make expensive decisions"

8 weeks to connect code with consequences
Investment: $6,000

The disconnect costing millions

Your senior developer just recommended GraphQL.

Cost to implement: 3 months.
Value to your 500 users: Zero.

This isn't stupidity. It's system failure.

Research shows:

91%

of CTOs cite technical debt as #1 challenge

47

AWS services known by average team

2%

of teams understanding of monthly burn rate

The real problem: Developers making technical decisions without understanding business impact.

The 8-week transformation

No lectures. No PowerPoints. Pure guided discovery.

Weeks 1-3: The Awakening

  • We have 5 different answers to 'what do we sell?'
  • Our burn rate means each day costs WHAT?
  • My 2-week refactor just burned $35k of runway?

Real reactions from real sessions.

Weeks 4-6: The Connection

  • Technical debt explained in dollars, not YAML
  • Features evaluated by revenue impact
  • Decisions filtered through business reality

Dots start connecting naturally.

Weeks 7-8: The New Normal

  • PRs include business justification
  • Architecture decisions reference runway
  • Team naturally rejects over-engineering

The transformation is permanent because it's their discovery.

How it works

Each week: 90-minute facilitated session

I don't teach. I ask questions:

"What's the cost of NOT shipping this month?"

"How does response time connect to churn?"

"Why build for millions when you have hundreds?"

Your team discovers the answers.
Your team owns the change.

Proven results

GoJiraf

GoJiraf: The numbers tell the story

Starting point:

  • $1.5k/month infrastructure for 1,000 users
  • Kubernetes because "best practice"
  • 3 developers maintaining unnecessary complexity

After 8 weeks:

  • $2.5k/month infrastructure for 50,000 users
  • Boring technology that scales
  • Same 10 developers, 50x the impact

"The mindset shift was everything. Now every technical decision starts with 'what's the business impact?'"
— Mariano di Maggio CTO, GoJiraf

Investment Details

$6,000

for complete transformation

Includes:

  • ✓ 8 weekly 90-minute sessions
  • ✓ Custom exercises using your real metrics
  • ✓ Slack support between sessions
  • ✓ 30-day follow-up check-in

Why this price?

Less than the cost of one bad technical decision.
Less than one month of a senior developer.
More than pays for itself when you avoid one over-engineering mistake.

Is your tech team building the right things?

Let's explore if your team is ready for this transformation.
30-minute consultation to assess fit and potential impact.

CHECK IF YOUR TEAM IS READY →