After 15 years in technology and an MBA, the pattern was undeniable: brilliant developers building their way to bankruptcy. Not because they lacked skills, but because they lacked context.
The turning point came at ClicOh. Hired as a DevOps consultant, the CTO's real need was different: "The developers don't want QA."
Instead of forcing processes, I facilitated discovery. Eight sessions later, those same developers were demanding QA implementation. They discovered the need themselves.
I've witnessed entire teams dissolve when companies pivot. In one last-mile startup, when they merged with an international partner and changed direction, the best developers left first—not because of the tech, but because they believed in the original vision.
These experiences shaped Change & Scale's approach: help teams discover for themselves what truly serves their business.